Hook Agency
Names 3 answer engines: ChatGPT, Google SGE, Perplexity.
Read 12 September 2026 · hookagency.com/home-services-aeo/
The scores
| Criterion | Score | Weighted of its weight | Contribution |
|---|---|---|---|
| Named engine coverage | 2 / 5 | 10 / 25 | |
| Measurement method shown | 2 / 5 | 8 / 20 | |
| Citation change over time | 0 / 5 | 0 / 10 | |
| Entity and schema competence | 1 / 5 | 6 / 30 | |
| Falsifiability | 0 / 5 | 0 / 15 |
What the page actually says
- Engines
- Three named, but SGE was retired as a name in 2024 and the page still uses it throughout, which caps this criterion at 2.
- Method
- Claims live query tracking across AI platforms and a dashboard. Neither is shown.
- Change over time
- Nothing published.
- Entity and schema
- No schema or entity work described. The stated mechanism is PR-style mentions, directories and backlinks.
- Falsifiability
- None stated.
What we would ask them about
One thing on Hook Agency's own page, worth raising before you sign. Not a judgement about the work.
- AskUses the retired name “Google SGE” throughout, which is a useful signal of when the page was last thought about.
The check we would run on this one
Hook Agency names its engines and stops short of saying how it measures them. Open hookagency.com/home-services-aeo/ and look for a prompt count, a run cadence, or any reporting artefact you could be shown. If none appears, the gap is disclosure rather than capability, and it closes the moment they write those three things down. Ask for them before signing rather than after.
Disagree with any of this? The corrections log is where it gets settled, in public, with a date.