Percepture
Names 2 answer engines: ChatGPT, Google AI Overviews.
Read 12 September 2026 · percepture.com/geo-insights/hvac-ai-search-optimization/
The scores
| Criterion | Score | Weighted of its weight | Contribution |
|---|---|---|---|
| Named engine coverage | 3 / 5 | 15 / 25 | |
| Measurement method shown | 3 / 5 | 12 / 20 | |
| Citation change over time | 0 / 5 | 0 / 10 | |
| Entity and schema competence | 4 / 5 | 24 / 30 | |
| Falsifiability | 5 / 5 | 15 / 15 |
What the page actually says
- Engines
- Organises the work by prompt family rather than by engine, which is a defensible choice and scores lower here only because this leaderboard measures the engine axis.
- Method
- Separates prompt families by buyer situation, and measures past citations through to calls, appointments and booked jobs. No prompt count or artefact.
- Change over time
- Nothing published.
- Entity and schema
- Eligibility, indexability, service and location clarity, credentials and named technical reviewers. Correctly cites Google's own guidance that no special AI markup is required.
- Falsifiability
- The strongest position in the set alongside Plumber SEO. States outright that its examples “do not promise that every HVAC campaign will rank or convert at the same speed”, and refuses to treat a citation as the final business result.
What we would ask them about
One thing on Percepture's own page, worth raising before you sign. Not a judgement about the work.
- AskCommercial and infrastructure HVAC rather than residential home services, so the fit with this directory's audience is partial.
The check we would run on this one
The unusual thing about Percepture is what it declines to promise, which is worth reading in full on its own page. Open percepture.com/geo-insights/hvac-ai-search-optimization/ and find the passage where it limits its own claims. Then ask the obvious follow-up: given that honesty, what does the reporting actually contain, because a stated limit and a stated method are different things and this page is stronger on the first.
Disagree with any of this? The corrections log is where it gets settled, in public, with a date.